Pelatihan UMKM – Branding Produk dan Strategi Pemasaran

June 26, 2019

Pelatihan ini diadakan  di kampus Alam Sutera dan diprakarsai oleh unit TFI –  Universitas Bina Nusantara dengan durasi pelatihan sebanyak 2 kali yaitu pada tanggal 6 Mei 2019  dengan topik “ Branding Produk” dan tanggal 25 Juni 2019  dengan topik “Strategi Pemasaran” yang diikuti oleh peserta UMKM wilayah Alam Sutera. Pelatihan ini dibawakan oleh Dosen-Dosen Binus yang sesuai dengan bidang kompetensinya dan merupakan perwujudan salah satu dari Tri Dharma Perguruan Tinggi. Peserta sangat antusias menyimak beberapa materi yang disampaikan oleh para Dosen dan aktif dalam sessi tanya jawab. Tidak sedikit memang pelaku UMKM yang sebelumnya merupakan pelaku usaha secara mandiri. Namun, melalui pelatihan ini diharapkan pelaku usaha tersebut dapat meningkatkan produktivitas dengan meningkatkan keterampilan dalam proses produksi maupun dengan peningkatan manajerial.

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UMKM Training – Product Branding and Marketing Strategy

This training was held at the Alam Sutera campus and was initiated by the TFI unit – Bina Nusantara University with a duration of training twice, namely on May 6, 2019 with the topic “Product Branding” and on June 25, 2019 with the topic “Marketing Strategy” which was participated by UMKM participants the Alam Sutera region. This training was delivered by Binus Lecturers who were in line with their field of competence and were the embodiment of one of the Higher Education Tri Dharma. The participants were very enthusiastic listening to some of the material presented by the Lecturers and were active in the question and answer session. Not a few indeed SMEs who were previously independent business actors. However, through this training it is expected that these business actors can increase productivity by increasing skills in the production process and by increasing managerial.